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Property and Development Research
Land Market Research reports usually contain
- Profile of local housing mix, population and tenure for the area.
- A detailed overview of local new build competition, showing specification, housing mix, unit numbers, supply pipeline, prices and £pSqft/M² and incentives in use.
- A summary overview of interviews with the local agents to determine local market knowledge, create a local profile of demand and preferences of the local purchasers.
- Conclusions and recommendations for mix of units, potential customer base, specification, and price points.
- (Optional) Profile of the area to include; Schools, Transport, Local Amenities, Crime, Local Businesses, Council Tax.
- (Optional) An overview and timeline of the planning pipeline (going back circa 3 years) to identify the pipeline of potential developments that might be competition.
Design & Specification testing typically investigates
- House types and Layouts
- Internal finishes. External finishes
- Elevation preferences / material preferences
- Kitchen & Bathroom designs and finishes
- Living family space / preferences
- Energy use, preferences and awareness
- Parking requirements and practicalities
- Garage/storage trade off preferences
Masterplan testing typically investigates
- Is the product right for the area?
- Is there demand for this housetype?
- Have we included housetypes that are desirable locally? (perhaps bungalows/starter homes etc).
- Is the mix of property right?
- Can we introduce elements to widen appeal?
- Are the values maximised on the site?
- Is certain housing types in the right location on the development?
Strategic Market Reviews – State of the Market
Provided for a few clients this paper is quarterly and brings together all the various market narratives on the state of the property market and looks specifically at areas where the client operates. This gives both a macro and micro overview of sales numbers, activities, customer sentiment and confidence.
Feel free to get in touch for a discussion or to request a fee proposal.
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