About us

Dr Jo Simpson has over 20+ years of experience in research and a strong speciality in residential development. Firstly working at the University of Greenwich Built Environment School as a Research Assistant for five years, before moving on to work agency side and then client side. Jo was previously the Head of Group Strategic Research for Countryside Properties for a number of years and has also held senior positions in Benchmark Research, OMB Research, also consults regularly to Lake Market Research. Jo is also a guest lecturer at Anglia Ruskin University, School of Engineering & The Built Environment, lecturing students on Research Methodologies for the Masters & PhD programme. Jo is also a Board Member at West Kent Housing.

We have worked with some lovely people over the years and a selection of them are below.

Some of those lovely people had some nice things to say too.

We have found Jo’s reports incredibly useful. The reports strike a perfect balance - using data and market trends and weaving this with narrative from her conversations with local agents. The information and context this provides, gives us much more rigour when we assess sites and opportunities.

Steve Nunn. Executive Director Development & New Business. Moat.

I have recommended Jo Simpson Research to a number of our clients where specialist market intelligence has been needed for specific projects. This has ranged from advice on the housing mix and range of values to the design and specification of new homes on the drawing board. Dr Jo has succeeded in each case to bring reliable data and extensive experience that has influenced decision making and added real value to each specific project. Working with her as part of the project management team has been straightforward and enjoyable.

Chris Crook. Managing Director. Kingsgate Property Consultants.

Jo Simpson Research were commissioned to market test a collection of two, three and four bed house designs which we were developing for our client. Jo’s work was thorough, unbiased, and very detailed. Her final report was extremely well put together and illustrated the findings of the research clearly and transparently. This meant that the house designs (plans and elevations) could be adapted to precisely meet the preferences of potential house buyers, giving our client a competitive advantage. Jo is professional, intelligent and fun to work with and thoroughly understands the planning system and how residential development is delivered. I would not hesitate to recommend Jo and her company.

Mette Mclarney RIBA ARB AoU. Director. Bluepencil Designs Ltd.

Jo has been a research partner for Cheeky for over 5 years and always provides thorough programmes which our clients find invaluable. Jo gets to grips with briefs quickly and provides effective proposals based on client objectives and importantly budgets. Results and insights are delivered in clear, easy to understand presentations that can be used to develop sound business and marketing strategies. Highly recommended!

Max Borsa - Managing Director, Cheeky Communications.